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What is "oshi-katsu" marketing? An explanation of its benefits, strategies, and key points for success.

What is 'oshi-katsu marketing'? Aren't you wondering how companies should incorporate oshi-katsu?

Oshi-katsu marketing" is a marketing method that focuses on consumers' feelings and behaviors, such as wanting to support their "oshi" (favorite) and wanting to feel close to them, and connects these to promotions and branding. Background of the growing attention on oshi-katsu [Point 1] The practice of oshi-katsu is spreading across a wide range of generations. It can be seen that having an "oshi" is not limited to a specific age group but is expanding to a broader demographic. [Point 2] A consumer market driven by oshi-katsu is being formed. Consumption related to oshi-katsu is not limited to the entertainment industry alone. [Point 3] A culture of enjoying oshi-katsu through social media is spreading. It is important to design experiences that not only provide products and novelties but also make people want to "take photos," "show them to others," and "share them on social media.